#1 Doctor recommended anti-wrinkle elixir from New Zealand

World's first medically-proven, fast acting, vegan anti-wrinkle, skin elixir.

No toxins. No needles.
Real tests. Real people.

What Is  ?

NOTOX® technology (short for “non-toxin-based wrinkle reducing serum”) came out of (Professor and MD) Dr Sharad’s world-leading skin research lab. Fundamentally, it is an “inside out” approach that comes out of Dr Sharad’s philosophy that, “one cannot have bad health and good skin”. It is the only fast-acting, non-toxin-based anti-wrinkle elixir which has been medically tested in clinical trials on real people with results independently validated in the Journal of Clinical & Cosmetic Dermatology. It took a unique trade-secret blend, his 7th formulation in nearly a decade of research, to finally achieve dramatic reductions in wrinkle depth proven in clinical trials.


Eye Smoothing Elixir

A non-toxin, clinical solution to fine lines and aging around the eyes.

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Neck+Face Smoothing Elixir

A non-toxin, clinical solution to lines around the face + neck.

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Smoothing Elixir Bundle

Our limited time offer of the Eye and Neck+Face Smoothing elixirs are an all-inclusive treatment valued at NZ$204.

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Niacinamide Daily Facial Cleanser

“The cleanest of the cleansers" - a plant-based, non-toxin daily facial cleanser.

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Jawline Lifting + Firmer - COMING SOON

Lifts and tones your jawline for noticeably tighter skin.

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Our Customers Love Us

"My partner keeps commenting how much better my skin is looking and this is just after 3 weeks. Congratulations on getting such a superb product to market. I'm grateful and spreading the word!"

- Michelle S.


"NO‑TOX® has made a huge difference already with the lines around my mouth and on my forehead and it’s only been 3 weeks of using it twice a day! Can’t believe it, thank you again."

- Georgia H.


"Within just days of using the product I noticed reduced wrinkles around the eye area, particularly above the eyelids. Also, the lower cheeks / jaw areas feel slightly firmer."

- Maree D.


"My friend recommended Skin By Dr Sharad With NOTOX® technology, and I've been using it for 3 days. I thought you'd be interested in my progress. I'm 49. I'm sending you a picture before use, and a picture on Day 5. Such improvement already! Love the product!"


Our Story

Dr Sharad Paul

Based in New Zealand, Dr Paul has published and lectured widely on skin cancer medicine and surgical procedures, and is the author of popular bestsellers, Skin, a Biography (4th Estate), The Genetics of Health (Simon and Schuster) and TEDx Talks.

25+ years
150,000+ patients
100+ research papers

Achievements & Awards

  • 2001: Clinical Achievement Award
  • 2003: Health Innovation Award (NZ Ministry of Health)
  • 2012: NZ Medical Association’s highest Award, The Chair’s Award, only awarded to one doctor in the country across all specialties at a time
  • 2015: Ko Awatea International Excellence Award for Leading Skin Healthcare Improvement on a Global Scale

How To Apply

Application depends on your skin type and whether you are using NOTOX® technology for PREVENTION or TREATMENT. Skin By Dr Sharad containing NOTOX® technology is a topical elixir (no needles) with detailed instructions below.

In general, place 4-5 drops onto your finger tips onto clean and dry skin. Gently smoothe onto skin, as if you were painting your face. The areas being treated must be wet with the elixir. Any excess can be patted in but do not rub in. Wait until the elixir dries completely. Wait 5-10 minutes before applying any other skin product such as a moisturizer or sunscreen over treated areas.

You will see results in as soon as 5 days with a less wrinkled and firmer appearance of your skin that progressively improves over treatment periods. We recommend using twice daily for best results although for areas that do not have wrinkles, where NO-TOX® technology is being used for prevention, once daily is sufficient.

The Eye Smoothing Elixir is safe to use around the lower and upper eyelid areas, crow’s feet, the “11” line area of the forehead as it is meant to target and treat those areas. Avoid getting too close to your eyelids or near your lash line, as there’s a risk you will get it into your eyes. Do not get serum into your eyes, but if that were to happen rinse thoroughly with clean, lukewarm tap water for at least 5 minutes."



Rich in omega- and omega-3, this plant extract moisturises skin without clogging pores making NO‑TOX® non-comedogenic. A super-food, this is the first time it finds itself in a wrinkle-reducing serum formulation.

✔ Small tip: It is one of the richest sources of plant-based omega-3.


Hyaluronic acid is natural sugar molecule found in skin, and it helps to bind water to collagen thereby making skin moisturized, plumper, and firmer. Commonly found in injectable dermal fillers.

✔ Small tip: Our unique formulation allows for easy absorption without first spraying skin with water.


Copper in combination with these amino acids helps assemble collagen.

✔ Small tip: Copper containing foods include nuts (like cashews) and oysters.


From marine algae, this is a plankton‑based micronutrient and rich in B vitamins.

✔ Small tip: This is like using a conditioner for your skin. From green algae, this chlorophyte is rich in antioxidants.

✔ Small tip: Think of this as biofuel for your skin.


Vitamin C, except we have cleverly formulated an alkaline form to prevent its inactivation by copper (as can happen in some other vitamin C serums).

✔ Small tip: Save money as you don't need any other vitamin C serum.


Vitamin B3, this not only reduces fine lines and wrinkles, but also improves uneven skin tones.

✔ Small tip: For those prone to skin cancer, taking Niacinamide as an oral supplement can help reduce crusty skin and precancerous growths.

Full Ingredients

Water, glycerin, niacinamide, sodium hyaluronate, hydrolyzed plukenetia volubilis seed extract, panthenol, disodium EDTA, methylglucoside phosphate, copper lysinate/prolinate, lecithin, ruttnera lamellosa oil, watanabea reniformis oil, sodium ascorbate, tocopherol, sodium citrate, ethylhexylglycerin, phenoxyethanol, citric acid, sodium benzoate (incidental).

Frequently Asked Questions

Is NO-TOX® Technology Vegan?

Yes, of course. NO-TOX® technology is certified vegan and does not include the use of any animal products, including the production of collagen. It is the only non-toxin-based anti-wrinkle serum on the market today which can claim this.

What Are Your Shipping Terms?

Our shipping terms are typically 4 business days to New Zealand's North Island ($9.95) and South Island ($14.95). And, we are now pleased to announce that we are shipping to Australia with a shipping estimate of 5-10 business days ($20).

Can I Cancel My NO-TOX® Technology Subscription?

Yes totally! Unlike other products, customer service and transparent billing is a fundamental part of the way we do business. You can cancel anytime, no questions asked with 1-click in your account. See our full Terms & Conditions at checkout.

Can I Buy NO-TOX® Technology As a One-Off Purchase?

Of course. As a valued customer the choice is yours. You can buy once, often, or anytime you wish.

Does NO-TOX® Technology Work on All Skin Types?

NO‑TOX® has been specially tested and formulated to work with ALL skin tones and skin types - normal, oily and combination skin types. Essentially, it's a topical application (no needles) where you apply a few drops to areas of skin you want to treat.

Can NO-TOX® Technology Be Used with Other Skin Products?

Yes, however there are a few points to remember:

  1. Allow NO‑TOX® to dry fully and wait for 10 minutes before applying any other product.
  2. While NO‑TOX® is mostly plant- and plankton-based, it contains the trace mineral copper which helps assemble amino acids needed to produce collagen. Copper inactivates vitamin C. Therefore, if you are using a vitamin C serum, AVOID using it at the same time and make sure it is used at a different time of the day, several hours apart.
  3. Dr Paul’s unique formulation of NO‑TOX® contains hyaluronic acid (HA) that is easily absorbed. Unlike some other HA serums where you have to apply water to skin first to help absorption, there is NO need to do that.

Can NO-TOX® Technology Cause Skin Sensitivity?

Because NO‑TOX® contains hyaluronic acid (HA) some people may develop skin irritation. Studies in medical journals show that this happens in less than 0.1% of the time. In our clinical trial, NONE of the participants reported any side effects. In most cases this settles down with time, but if it persists you may have to discontinue use.

NO-TOX® Technology For Hand and Neck Areas

Our customers have given us feedback that they have noted significant improvement on backs of hands, and neck areas with continued use of NO‑TOX®.

Can I Use NO-TOX® Technology with Injectables?

Some customers continue to use injectables to paralyse forehead muscles and use NO‑TOX® over the rest of the face. In our clinical study NO‑TOX® was effective in all areas, with maximal benefit around the mouth and eyelid/crow’s feet regions.